Le concept store BLK & YLW réunit plus d’une cinquantaine de créateurs·ices au cœur de la Vieille-Ville de Genève. Les amateurs de mode et de tendances y trouveront un véritable trésor : une sélection éclectique de vêtements pour homme, femme et enfant, des cosmétiques naturels, le meilleur du design et de la décoration d’intérieur, et bien d’autres créations tendance. Depuis son ouverture, notre magasin de vêtements est devenu un repère incontournable pour les Genevois·es en quête de plaisir ou d'idées-cadeaux originales.

De Genève à Lausanne, en passant par Montreux, Zürich et Berne, BLK&YLW rencontre et sélectionne les designers et les entrepreneurs·es suisses les plus talentueux pour faire découvrir leurs créations originales, authentiques et écoresponsables.

Notre concept store est bien plus qu'un simple magasin de vêtements, c'est une véritable vitrine de la créativité suisse, où chaque pièce raconte une histoire unique.

A hub for contemporary Swiss design

Un nid pour la création suisse contemporaine

ABOUT BLK & YLW Geneva

The BLK & YLW concept store presents the work of more than fifty designers, artist and entrepreneurs in the heart of Geneva's old town. Curious and stylish people will find clothing for men, women and children, natural cosmetics, the best designs for home decor and many other trendy designs. The concept store quickly became a landmark where local Genevans or tourists treat themselves and find original gift ideas. BLK & YLW is also an online store promoting the best of Swiss independent brands!

From Geneva to Lausanne and Montreux, via Zurich and Bern, BLK & YLW meets and selects the most talented Swiss designers and entrepreneurs to showcase their original, authentic and eco-responsible creations.

BLK & YLW is also a place-to-be. Exhibitions, creative workshops, pop-up launches and events of all kinds: there is always a good reason to come and say hi !

Discover our next events

We present to you our new coffee corner!

Coffee ? Yes !

In collaboration with Filomena. Fresh pastries, accessories, professional machines and the best coffee in Geneva. Happiness awaits you now at rue Verdaine 15!

The founder

Eliran Ashraf

Adopted Genevan of Israeli origin Eliran Ashraf is a qualified textile designer. Since 2013, Eliran has imagined creations in Geneva combining fashion and art and in 2015 founded his unisex fashion brand UNDER/CONSTRUCTION.

Multiculturalism and the openness of Geneva encourage Eliran to once again launch into entrepreneurship in 2018, this time to promote Swiss creativity! He imagines BLK&YLW, a concept store of which he is the founder and artistic director. The Geneva address and its online store offer a platform of expression to Swiss artists and creators. BLK&YLW therefore invites us to consciously purchase inspiring, more eco-responsible products to enrich our lives.

Like all projects carried out by Eliran, BLK & YLW is guided by values of inclusiveness, collaboration, exchange and sharing. Today Eliran still creates and develops his personal collections from his workshop at the back of the BLK&YLW boutique.

“I believe that inspiration exists everywhere and can come from anywhere or anything. It is found in the most common things, like yellow markings painted on black roads. If you take the time to really look at them, you can find a work of art there…”. — Eliran Ashraf

local guide

Caroline Eghala

"A beautiful shop in the heart of the Old Town selling items mostly made from recycled materials by local artisans. Check out the fabulous upcycled clothes by Jahdi. Love them!"

Local Guide

ste ric

"very nice shop with creations by artists from Geneva at very reasonable prices. t-shirts, jewelry, paintings, bags, etc... a great place to make a quality gift. Very nice seller friendly and attentive."

Customer

Antonin Gendre

“Impeccable service, a cave of ideas and creativity! Bravo and thank you for the service!”

Customer

Christine Alexandre

“Great place where you can see local talent! <3”

Eliran A.

Founder & Artistic Director BLK & YLW

Designer of the unisex urban brand UNDER/CONSTRUCTION, our founder welcomes you every day in store.

Lara Negro

Designer & Member of the BLK&YLW Team

A young graduate in textile design, Lara will be happy to advise you on the most beautiful looks of the season that await you at BLK&YLW.

Lily

The reception manager at BLK & YLW

Our mascot Officially our cutest member, he serves as the face of his own Lilu de Genève collection.

Therese A.

Creator & Member of Team BLK&YLW

Designer of the Jahdi brand inspired by Africa , Thérèse knows inside out the Swiss creations to discover at BLK&YLW.

PROUD WINNERS OF THE GENEVOIS COMMERCE PRIZE 2022

In 2022 BLK&YLW was distinguished among 120 points of sale by the canton of Geneva and the listeners of Radio Lac for its commercial approach reflecting the originality and renewal of Geneva commerce.

see the full interview

BLK & YLW answers your questions

A request about your order or a product spotted on our online store? Our team is at your disposal. Online or in the shop, don't hesitate to contact us, we will be happy to advise you!

Contact

Nous acceptons les paiements en espèces, par carte de crédit (Visa, Mastercard, American Express) et via les services de paiement mobiles comme Apple Pay et Google Pay.

Oui, nous offrons des services de retouche pour les vêtements achetés chez nous. Notre équipe de couturiers professionnels se fera un plaisir de vous aider à ajuster vos achats pour un ajustement parfait.

Nous offrons un délai de retour de 30 jours pour les articles non portés et dans leur état d'origine, accompagnés du reçu ou de la preuve d'achat. Les échanges sont également possibles dans les mêmes conditions. Consultez notre politique de retour complète sur notre site web pour plus de détails.

Oui, nous proposons des cartes-cadeaux BLK&YLW, disponibles à l'achat en magasin ou en ligne. Elles peuvent être utilisées pour tout achat dans notre boutique, y compris les vêtements, les accessoires et les produits de décoration.

Vous pouvez vous inscrire à notre newsletter en remplissant le formulaire d'inscription sur notre site web. En vous inscrivant, vous recevrez régulièrement des mises à jour sur nos dernières collections, nos événements à venir et nos offres exclusives.

Oui, nous proposons des services de stylisme personnel pour vous aider à trouver les tenues parfaites en fonction de votre style, de votre morphologie et de vos préférences. Prenez rendez-vous avec l'un de nos stylistes pour une séance de shopping personnalisée.

Vous avez d'autres questions ? Consultez notre page FAQ pour plus d'informations sur nos produits, nos politiques et nos conditions d'expédition.

A hub for contemporary Swiss design

Un nid pour la création suisse contemporaine

ABOUT BLK & YLW Geneva

We present to you our new coffee corner!

Coffee ? Yes !

The founder

Eliran Ashraf

THEY'RE TALKING ABOUT US!

THE TEAM

Rencontrez notre équipe

Discover the dream team that welcomes you to BLK&YLW and lovingly prepares your orders placed on the eshop

Eliran A.

Founder & Artistic Director BLK & YLW

Designer of the unisex urban brand UNDER/CONSTRUCTION, our founder welcomes you every day in store.

Lara Negro

Designer & Member of the BLK&YLW Team

A young graduate in textile design, Lara will be happy to advise you on the most beautiful looks of the season that await you at BLK&YLW.

Lily

The reception manager at BLK & YLW

Our mascot Officially our cutest member, he serves as the face of his own Lilu de Genève collection.

Therese A.

Creator & Member of Team BLK&YLW

Designer of the Jahdi brand inspired by Africa , Thérèse knows inside out the Swiss creations to discover at BLK&YLW.

PROUD WINNERS OF THE GENEVOIS COMMERCE PRIZE 2022

In 2022 BLK&YLW was distinguished among 120 points of sale by the canton of Geneva and the listeners of Radio Lac for its commercial approach reflecting the originality and renewal of Geneva commerce.

BLK & YLW answers your questions

A request about your order or a product spotted on our online store? Our team is at your disposal. Online or in the shop, don't hesitate to contact us, we will be happy to advise you!

Your Cart

A hub for contemporary Swiss design

Un nid pour la création suisse contemporaine

ABOUT BLK & YLW Geneva

We present to you our new coffee corner!

Coffee ? Yes !

The founder

Eliran Ashraf

THEY'RE TALKING ABOUT US!​

THE TEAM​

Rencontrez notre équipe

Discover the dream team that welcomes you to BLK&YLW and lovingly prepares your orders placed on the eshop

Eliran A.

Founder & Artistic Director BLK & YLW

Designer of the unisex urban brand UNDER/CONSTRUCTION, our founder welcomes you every day in store.

Lara Negro

Designer & Member of the BLK&YLW Team

A young graduate in textile design, Lara will be happy to advise you on the most beautiful looks of the season that await you at BLK&YLW.

Lily

The reception manager at BLK & YLW

Our mascot Officially our cutest member, he serves as the face of his own Lilu de Genève collection.

Therese A.

Creator & Member of Team BLK&YLW

Designer of the Jahdi brand inspired by Africa , Thérèse knows inside out the Swiss creations to discover at BLK&YLW.​

PROUD WINNERS OF THE GENEVOIS COMMERCE PRIZE 2022​

In 2022 BLK&YLW was distinguished among 120 points of sale by the canton of Geneva and the listeners of Radio Lac for its commercial approach reflecting the originality and renewal of Geneva commerce.

BLK & YLW answers your questions

A request about your order or a product spotted on our online store? Our team is at your disposal. Online or in the shop, don't hesitate to contact us, we will be happy to advise you!

Receive an invitation for our next events and a gift code of 10 CHF valid on your first purchase in our online store.

Your Cart

THEY'RE TALKING ABOUT US!

THE TEAM

Designer of the Jahdi brand inspired by Africa , Thérèse knows inside out the Swiss creations to discover at BLK&YLW.

PROUD WINNERS OF THE GENEVOIS COMMERCE PRIZE 2022